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I’m often asked “what do I find is the biggest problem facing most business owners or organisations” when trying to build their businesses online or get the most from existing technology.
A difficult question as each business has unique challenges. Yet experience has taught me which choices will move a businesses forward.
It was to answer this question and others that I first began working within Internet and Digital Marketing and Business Growth, but also where I became aware that one constant remains within all marketing landscapes.
‘That frustrated businesses owners frequently look outside for answers before they’ve fully explored what they already own’. They do this when they should be looking ‘inside the box’.
For example – spending lots of money on banner advertising to get visitors to your website, when your USP is the first place you should be looking to convert prospects into customers.
It pains me to see business owners overlooking some of their greatest assets and hidden opportunities, and has driven my life long desire to help others improve their lives.
My journey began with an interest in how things work. I’ve always liked taking technical things apart to see what made them tick, to discover what was inside, before putting them back together.
I wanted to know why systems worked in a certain way and how I could improve them. Often I would find a thread of what worked best and follow it. I worked hard and this evolved into building my own components and technical systems. With dedication and patience this developed into the business I have today and a strong philosophy based around best practices.
My goal is to deliver Tried and Tested methods that reduce your risk and Fit For Purpose systems that give you maximum efficiency.